Road safety campaigns play an important role in educating the community about the dangers on our roads, in an effort to reduce serious injuries and fatalities in South Australia.
The role of communications in seeking to improve road user behaviour cannot be underestimated. Our innovative campaigns are designed to capture the attention and influence the community to create a safe road environment for all of us.
All complete campaign suites can be viewed in the drop down menu below.
Janet Ad 03 | 30 seconds
Wayne Ad 02 | 30 seconds
Don't Stop Driving By Accident | Seniors - Stopping (30 sec)
Don't Stop Driving By Accident | Seniors - Stopping (15 sec)
Don't Stop Driving By Accident | Seniors - Moderation (30 sec)
Don't Stop Driving By Accident | Seniors - Moderation (15 sec)
Don't Stop Driving By Accident | Adult Children (30 sec)
Don't Stop Driving By Accident | Adult Children (15 sec)
Don't Stop Driving By Accident | GPs (15 sec)
Don't Stop Driving By Accident | Seniors (30 sec)
Don't Stop Driving By Accident | Adult Children (30 sec)
Speeders Come Out Of Nowhere (30 sec)
Speeders Come Out Of Nowhere (15 sec)
Speeders Come Out Of Nowhere (6 sec)
Speeders Come Out Of Nowhere (30 sec)
Selfish Prick - "Excuses" (30 sec)
Selfish Prick - "Consequences" (30 sec)
Selfish Prick - "Consequences" (15 sec)
Selfish Prick - Horizontal (6 sec)
Selfish Prick - Vertical (6 sec)
Selfish Prick - Master Ad (30 sec)
Selfish Prick - Radio Ad A (15 sec)
Selfish Prick - Radio Ad B (15 sec)
No One's Driving If You're Distracted (15 sec)
No One's Driving If You're Distracted - Eating (6 sec)
No One's Driving If You're Distracted - Mobile phone (6 sec)
No One's Driving If You're Distracted - Personal grooming (6 sec)
No One's Driving If You're Distracted - Tending to children (6 sec)
No One's Driving If You're Distracted - Distracted dad (30 sec)
No One's Driving If You're Distracted - Distracted mum (30 sec)
No One's Driving If You're Distracted - Distracted youth (30 sec)
No One's Driving If You're Distracted - Eating
No One's Driving If You're Distracted - Mobile phone
Smarten Up. Buckle Up. - Feet, Dog and Ladder (15 sec)
Smarten Up. Buckle Up. - Mattress, Dog and Book (15 sec)
Smarten Up. Buckle Up. - Couch, Trolley Park and Petrol Pump (15 sec)
Smarten Up. Buckle Up. - Walking a dog (6 sec)
Smarten Up. Buckle Up. - Reading a book (6 sec)
Smarten Up. Buckle Up. - Transporting a couch (6 sec)
Smarten Up. Buckle Up. - Hanging feet out the window (6 sec)
Smarten Up. Buckle Up. - Carrying a ladder (6 sec)
Smarten Up. Buckle Up. - Balancing a mattress on the roof (6 sec)
Smarten Up. Buckle Up. - Leaving a pug inside a parked car (6 sec)
Smarten Up. Buckle Up. - Smoking at the petrol pump (6 sec)
Smarten Up. Buckle Up. - Parking in a shopping trolley storage bay (6 sec)
Smarten Up. Buckle Up. (30 sec)
Testimonials - Nick's Best Mate 01 - 30 sec
Testimonials - Nick's Best Mate 02 - 30 sec
Testimonials - Nick's Best Mate 03 - 30 sec
Testimonials - Nick's Mum 01 - 30 sec
Testimonials - Nick's Mum 02 - 30 sec
Testimonials - Nick's Dad 01 - 30 sec
Testimonials - Nick's Dad 02 - 30 sec
Testimonials - Nick's Dad 03 - 30 sec
Testimonials - First Responder SAPOL 01 - 30 sec
Testimonials - First Responder SAPOL 02 - 30 sec
Testimonials - First Responder MFS 01 - 30 sec
Testimonials - First Responder MFS 02 - 30 sec
Testimonials - First Responder Paramedic - 30 sec
Testimonials - Nick's Best Mate - 15 sec
Testimonials - Nick's Mum - 15 sec
Testimonials - Nick's Dad - 15 sec
Testimonials - First Responder MFS - 15 sec
Testimonials - Janet 01 - 30 sec
Testimonials - Janet 02 - 30 sec
Testimonials - Janet 03 - 30 sec
Testimonials - Wayne 01 - 30 sec
Testimonials - Wayne 02 - 30 sec
Testimonials - Janet 01 - 15 sec
Testimonials - Janet 02 - 15 sec
Testimonials - Janet 03 - 15 sec
Testimonials - Wayne 01 - 15 sec
Testimonials - Wayne 02 - 15 sec
Testimonials - Nick's Best Mate
Testimonials - First Responder SAPOL
Testimonials - Nick's Best Mate
Testimonials - First Responder - SAPOL
Testimonials - First Responder - MFS
Fatal Five - Speeding (15 sec)
Fatal Five - Seatbelt (15 sec)
Fatal Five - Drug Drive (15 sec)
Fatal Five - Drink Drive (15 sec)
Fatal Five - Distraction (15 sec)
Get Caught Long After The High Is Gone - Cannabis (30 sec)
Get Caught Long After The High Is Gone - Methamphetamine (30 sec)
Get Caught Long After The High Is Gone - Cannabis (15 sec)
Get Caught Long After The High Is Gone - Methamphetamine (15 sec)
Get Caught Long After The High Is Gone - Cannabis (30 sec)
Get Caught Long After The High Is Gone - Methamphetamine (30 sec)
Get Caught Long After The High Is Gone Billboard A
Get Caught Long After The High Is Gone Billboard B
There's a lot riding on it (30 sec)
There's a lot riding on it - child (15 sec)
There's a lot riding on it - wife (15 sec)
There's a lot riding on it - dog (15 sec)
There's A Lot Riding On It (30 sec)
There's A Lot Riding On It - Mates
