South Australia Police have developed a new Christmas advertising campaign to send a simple message to the community: life is a gift.
At a time of year when people are visiting family and loved ones, this timely reminder encourages people to stay safe while travelling on the state’s roads.
The simple visual provides a cut-through message and highlights that it only takes a split second for a crash to have a drastic impact.
Hitting the market on 11 December, the ad will be seen on TV, outdoor advertising and across digital platforms until Christmas Day.
Watch the ads below:
All campaign assets can be found here: SAPOL - Road safety campaigns (police.sa.gov.au).