Scams Awareness Week encourages the public to talk about and report scams, while offering prevention advice.
In 2025, Scams Awareness Week will take place from Monday 25 August to Friday 29 August, with this year’s theme ‘Stop. Check. Protect’.
To avoid being scammed, the campaign urges all Australians to:
Stop: Don't give money or personal information to anyone if unsure.
Check: Consider who you're dealing with and ask yourself, could the message or call be fake?
Protect: Act quickly if something feels wrong. Report scams to Report | Cyber.gov.au Your report will help us protect others.
This campaign is about inspiring the behavioural change in every Australian – ensuring we stop and check before acting on that suspicious email, phone call, text message or social media post – that will stop scammers in their tracks.
Run by The Australian Competition and Consumer Commission (ACCC) on behalf of the Scam Awareness Network (SAN), this year’s national awareness week will be the third delivered by the National Anti-Scam Centre.
Last year’s collaborative efforts across government, law enforcement, consumer organisations and industry boosted the community’s fight against financial crime, seeing a 25.9 per cent decrease in reported losses to $2.03 billion in 2024.
We're encouraging all Australians to speak up, share and report scams. If you have suffered harm or loss because of a scam, make a report at Report | Cyber.gov.au or attend your local police station. For more information on scams visit Scamwatch.
During the week our activities are focusing on five major scams costing South Australians: investment, romance, sextortion, assistance, and products and services scams.
Learn how to spot the red flags and what you can do to protect yourself.
Romance scams - know the red flags and follow the prevention advice
Dating and romance scams often take place through online dating websites, but scammers may also use social media or email to make contact.
These scams are also known as ‘catfishing’. Scammers typically create fake online profiles designed to lure you in. They may use a fictional name, or falsely take on the identities of real, trusted people such as military personnel, aid workers or professionals working abroad.
Once trust is established, the scammer will share elaborate stories and ask for money, for example to cover costs with illness, injury, family crises, or travel.
Red flags:
A convincing sob story highlighting the need to borrow money.
Quick to fall in love or you develop a fast, close friendship.
Promises of love, overly flirtatious and complimentary.
They ask you to only trust them and keep things secret.
Scammers may send their victim small gifts to “ensure they are genuine”.
Their webcam isn’t working.
Promises to meet in person, however there is always an excuse to delay/postpone.
Scammers will tell you what to say to bank tellers/checkout operators when they ask what you want money/gift cards for.
Tips to help keep you safe:
Never send money to someone you haven’t met in person.
Always consider the possibility that the approach may be a scam and try to remove the emotion from your decision.
Conduct an image search of your admirer to help determine if they really are who they say they are.
Be alert to things like spelling and grammar mistakes, inconsistencies in their stories and other signs that it may be a scam such as their camera never working.
Be cautious when sharing personal pictures or videos with prospective partners, especially if you’ve never met them before. Scammers are known to blackmail their targets using compromising material.
Investment scams - know the red flags and follow the prevention advice
Australians lose more money to investment scams than any other type of scam. They involve promises of big payouts, quick money, or guaranteed returns.
In addition to the traditional way of transferring funds through bank transfer, cryptocurrency is becoming more popular because of the perceived anonymity it offers. Crypto scams often aim to gain private information such as security codes or trick an unsuspecting person into sending cryptocurrency to a compromised digital wallet.
Red flags:
Advertisements on social media for investment opportunities.
Celebrity endorsements for strange or unknown brands/companies.
Low-risk, high-reward investments that seem ‘too good to be true’.
‘Crypto experts’ offering free financial advice.
Complex investment strategies that are confusing or unclear.
Asking you to lie to banks or family about your investment.
Tips to help keep you safe:
Visit a trusted financial advisor for investment advice and opportunities.
Celebrity-endorsed videos are often created by artificial intelligence called DeepFake. These can often look convincing but blurred images and strange movements can give them away, so scrutinise any videos.
Do not send copies of identification such as your driver’s licence, passport or Medicare card to people or businesses that you are unfamiliar with.
Watch out for poor grammar and spelling. A legitimate company will take great care in having a professional look throughout their site.
If it seems too good to be true, it probably is. Do your research!
Sextortion scams - know the red flags, and follow the prevention advice
Sextortion is a form of online blackmail where a perpetrator threatens to expose sexually compromising images, video footage, or information.
Scammers often manipulate or coerce someone into sending intimate images or videos and then threaten to share them unless a payment is made.
Victims under 18 are overrepresented in this offence type, with minors being vulnerable to this type of offending.
Red flags:
Conversation quickly turns intimate, with the scammer asking for explicit images.
Their profile has little to no photos and you have no mutual friends with them.
The messages might be written in broken English, have typos or an unusual use of common phrases. Their profile details might not add up with what you see.
They may send intimate images or videos to “prove” they are real.
The person is extremely attractive, and it may appear too good to be true.
Attempts are made to move the conversation off the original platform.
Tips to help keep you safe:
Refuse friend requests from people you do not know personally.
Avoid sending intimate images and videos online as you never know where they may end up.
Conduct research on their account such as how long the account has been active and who their followers are.
Beware what you share online and ensure your settings are on private. Some scammers may include their own ‘personal’ information, which could be a local area they live nearby. They could have obtained information off your account that makes them appear more legitimate.
Refuse demands for payments which may include gift cards and cryptocurrency.
Protect children by keeping all computer/phone use to common family areas.
Install parental controls on mobile devices to prevent calls or texts to strangers.
Younger people should speak to a trusted adult for support and or are encouraged to engage with family, mental health services or other community support services.
Assistance scams - know the red flags, and follow the prevention advice
Assistance scams refer to a wide variety of scams where assistance is offered to an unknowing victim. These may include:
Pop-up scams
Tech support
NBN impersonation
Unsolicited payments
Scam recovery companies.
In each example, the victim will receive a call, text message, email or pop-up stating that something is wrong and that they can assist the victim in repairing what has occurred.
Examples of this include such things as removing a virus from a computer or fixing their internet speed. The scammer may push you into buying unnecessary software or a service to ‘fix’ the computer or ask you for your personal details, including your bank or credit card.
Red flags
Unsolicited texts, emails, or calls advising of an issue that you were unaware of.
Requests for you to download a program on your phone or PC to help you.
Scammers ask you to transfer funds to keep your money safe.
Pressure to act quickly to ensure you do not lose money.
Claims untrustworthy employees are working at your banking institution.
Scammers ask you not to tell your friends or family.
They utilise emotions such as fear to switch off your rational mind, leading to impulsive decisions and missing red flags.
Using complicated technical language which is confusing.
Tips to help keep you safe
Hang up and contact the organisation on a known, reputable number. Do NOT trust contact details given to you by the caller.
Never download programs or applications at the request of someone over the phone.
Remember that you can still receive scam calls from a private number. If in doubt, hang up and ring the organisation back.
Do not be intimidated by technical language or pushy behaviour.
Make sure your computer is protected and regularly updated with anti-virus and anti-spyware software. Conduct your own research first and only purchase software from a source that you know and trust.
Enable multi-factor authentication (MFA) on your accounts where possible to ensure an extra layer of security.
Never provide one-time passcodes (OTPs) to unknown callers.
If you have been scammed, do not trust companies claiming to recover your funds. These are often the same people conducting the original scam.
Products and services scams - know the red flags, and follow the prevention advice
A products and services scam is an umbrella term that covers marketplace scams, fake health and medical products and online shopping, however the techniques used are consistent across all scams under this term.
A common method used are advertisements which offer products at unbelievably low prices and offer benefits that appear too good to be true.
Scammers may also ask you to pay for products and services using untraditional methods or may ask for deposits before receiving the product.
Red flags
Asking for payment in cryptocurrency or gift cards.
Offerings that appear “too good to be true”.
Requests for personal information when it may not be relevant.
Asking for upfront fees or deposits before seeing goods.
Websites that look like reputable companies but offer substantial discounts.
Tips to help keep you safe
When purchasing items online, only utilise secure payment methods that offer buyer protection such as credit cards or PayPal. Avoid unusual payment methods like cryptocurrency or gift cards.
Conduct research on the business or property utilising google maps and other website archive tools. Although a company has an ABN, phone number, or address listed, these may not always be legitimate.
Be wary of services that have too many positive reviews but lack any detail. Genuine reviews often include photos or comments about the service, with negative reviews providing valuable information.
Beware of ‘Email Spoofing’ that occurs when someone forges the “From:” section of an email making it appear the email address is from a legitimate sender. Contact the sender using an alternative method.
Check the URL for any misspellings or special characters included, even when you think you are on a trusted webpage.
If you have suffered harm or loss because of a scam, make a report at www.cyber.gov.au/report or attend your local police station. For more information on scams visit Scamwatch
Tune into the SA Police social media platforms during Scams Awareness Week for more information on these types of scams, and valuable scam prevention tips and advice.
Learn more
To learn more about other scams currently affecting Australians, check out our 'Scams and cybercrime' page.