Since 1985, SA Police and the community have worked together on the Neighbourhood Watch crime prevention program to reduce the fear of crime and build resilience in local communities.
Recently Neighbourhood Watch has been reinvigorated to ensure it remains relevant and current, with a focus on having a greater presence in the digital space.
A new Neighbourhood Watch website is now live. The website provides a place where members of the public can engage online with news, statistics and crime prevention tips that are relevant to them.
Users can search for their nearest group via postcode or suburb to connect with existing local groups in their community. The new website also provides current members with the opportunity to promote their meetings, news and events to a wider audience.
The new website complements the Neighbourhood Watch Facebook page which launched in 2016 and now has more than 1,100 followers.
These digital initiatives are integral to the new marketing strategy which focuses on connecting with a broader demographic of the South Australian community, and underline Neighbourhood Watch’s new slogan: “A safe and connected community”.
Further underpinning the community focus is the appointment of the first Neighbourhood Watch Ambassadors – Mark Soderstrom and Jodie Oddy from Mix102.3. Ambassadors are people who use their positions within the community to further promote the Neighbourhood Watch program to a broad demographic within the South Australian community.
Neighbourhood Watch has also engaged two police volunteers, Cara O’Connor and Ali Azimi as youth ambassadors.
To assist in further engaging with the youth sector, Neighbourhood Watch has introduced a dog mascot. A naming competition for the mascot, aimed at primary school aged children (or younger), was launched on 11 November 2017. The winner will receive a visit to any nominated South Australian primary school by the mascot and members of SA Police. Entry information (including terms and conditions) is available on the website and Facebook page.