A year of THINK! Road Safety

Neighbourhood Watch is all about creating safer communities and being safe on our roads plays a big part in reaching that goal.

Last month marked one year since SA Police formed the Media Road Safety Unit (MRSU).  The MRSU produces mass media and digital campaigns to educate motorists and influence positive behaviours on South Australian roads, in support of the Government’s National Road Safety Strategy.

The development of road safety campaigns is underpinned by close analysis of crash data and rigorous attitudinal research into the motivations behind road users’ behaviour.  The messaging of each campaign is carefully developed to reflect the psychology of motorists’ decision making and the media consumption habits of the target audiences.

After the closure of the Motor Accident Commission (MAC) last year, it was imperative that the MRSU hit the ground running to show that there is still a loud voice in road safety.

Since then, the MRSU have returned nine road safety campaigns to market, produced four brand new road safety campaigns, and another three new campaigns in response to the changes in driving behaviours caused by Covid-19.

We encourage you to check out this video produced by SA Police to mark the 12 month anniversary of the MRSU’s work on THINK! Road Safety campaigns.

To see more of the MRSU’s road safety campaigns, visit the SA Police Road safety campaigns page or follow SA Police on Facebook.