This month the latest road safety campaign from South Australia Police will hit billboards, social media, radio stations and television screens across the state.
The “No one’s driving if you’re distracted” campaign focuses on the dangers involved with distracted driving, with investigative behavioural research indicating that a significant number of drivers engage in a distracting driving behaviour on a daily basis
Originally developed and launched in November 2018, the campaign differs from traditional inattention campaigns that target mobile phones in isolation, and instead highlights the broader context of distraction.
The campaign features drivers engaging in common and varied forms of distracted behaviour, including mobile phone use, eating, personal grooming and attending to children.
Police are becoming increasingly concerned about the prevalence of distraction on our roads.
Between 2014 – 2018 police reports have attributed inattention to 41% of fatalities, 46% of serious injuries and 43% of casualties.
The campaign will return to market on Sunday 4 October in an effort to challenge distracted driving behaviour.
Visit our road safety campaigns page for other campaigns and information.